Sorority sister Alex Bergholz-Gander has spent 15 years working in fashion and currently spends her days creating fabulously feminine styles for women at Donna Karan's flagship store in London where she is Client Relations Manager. Here she reveals the secret to timeless dressing and why every woman can have a love affair with her wardrobe.
What is the best thing about your job?
I get the satisfaction.... READ MORE
In Style
By The Sorority 02/05/2012There is more to being a stylist that just fancy dresses and glamorous locations. Whether it is styling shoots for Puma, or dressing Alan Carr,.... READ MORE
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My Style Secret: Scott Wilson
Since first casting my eyes upon his exquisite designs and....
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Your Confidence Wardrobe
Frances Card has been influential on the British fashion scene....
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In Her Shoes
Peep-toes. Platforms. Pumps. This is familiar fashion vernacular to most,....
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Nahid de Belgeonne , Fitness Entrepreneur and Founder of Good Vibes, shares the secret behind her style as she reveals her working wardrobe. How would you describe your personal style? I was a textiles designer most of my life so I love colour and I love well crafted clothes, I like to keep my style fluid so if I love it anything goes. How does fashion and style.... READ MORE
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Peep-toes. Platforms. Pumps. This is familiar fashion vernacular to most, with the average woman owning 17 pairs of shoes. It is precisely this female fascination with footwear acquisition that Julia Grinham based her new business Upper Street on – a made-to-order luxury footwear label that lets you create your ultimate pair of designer shoes. Prior to setting up Upper Street with her sister Katy, Julia had.... READ MORE
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Lauren Hersheson has brought a new dimension of personal grooming to the iconic Daniel Hersheson salons in Conduit Street and Harvey Nichols thanks to her talent for make-up artistry. Her presence in salon has been a platform which has earned her the status as one of the go-to make-up artists for customers, celebrities and beauty editors alike. Daughter of celebrated hairdresser.... READ MORE
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Our branding studio is located in The City's Square Mile - an odd choice of location one might presume considering our suited and booted financial neighbours. But then again, we've never followed convention ( our first studio was shared with a Soho bar) and after rejecting numerous warehouses with the obligatory exposed brickwork we fell in love with a Grade II listed Victorian studio that used.... READ MORE
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What does it take to launch your own fashion label? Fashion designer Verónica Moncho Lobo did just that, launching her own signature line in 2008 followed by a Belgravia boutique opening in 2011. Here, she shares her journey and reveals the challenges and triumphs of the business of fashion. Verónica Moncho Lobo hails from Argentina and like so many of the world’s prized designers, she now.... READ MORE
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How would you describe your work style? I like to feel confident and comfortable and prefer creative unusual pieces that have a great silhouette and surprising details. I don't really ever do casual ( I don't own any pairs of jeans) so am in my element when at work and enjoy dressing expressively to reflect my background in design whilst keeping it appropriate for my frequent.... READ MORE
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We all have our routines and rituals when it comes to a beauty regimen, but what essential products could you not live without? Here, Sorority members reveal what's inside their beauty bags... LAUREN HERSHESON I can't live without is Giorgio Armani's Luminous Silk Foundation. Makes my skin look amazing without looking heavy and looks great in.... READ MORE
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Her glamorous demeanour and perennial charm conceal the shrewd business mind that has kept Frances Card at the top of her game for the past three decades. A highly sought-after fashion retail expert, she has worked with an impressive client base that has ranged from the V&A to Libertys through her FCC consultancy. Card now resides over luxury fashion retailer Matches as Chief Operating Officer..... READ MORE
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Keeping your cool this summer in the city couldn't be easier. Despite being a self-confessed Autumn/Winter woman, as the drop in temperature prompts the necessity to adorn more fashionable layers, the summer season is a beautiful time of year to return to the softer side of fashion. Camels, whites and neutrals are a wardrobe staple. I love the Mulberry oversized Alexa bag in tan which is.... READ MORE
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How would you describe your work style? I work in the fashion industry, so by default I have a bit of creative leeway in what I can wear as an ‘everyday’ work ensemble. I must admit, I do wear a lot of black and I would describe my style as a bit quirky, edgy and it can hark on being 70s inspired. What are your tips for.... READ MORE
